it’s “Sadder-ZAW-deh”
In 2021, a pre-med graduate with a creative heart and a neuroscience degree was trying to find footing in the film industry, neither excited by lab rats nor healthcare. But one fateful Sunday afternoon, he tuned in to a webinar between art directors and commercial directors, and discovered the career that is creative advertising. Fast forward through one year of ad school and winning the first Cannes Lion for Kraft Heinz’s in-house agency, “The Kitchen”, Arman Sadrzadeh is now a multi-award-winning art director, and ranks in the Top 50 art directors in Canada.
AWARDS
ONE SHOW 2025 – #1 ART DIRECTOR IN CANADA
ONE SHOW 2024 – #19 ART DIRECTOR IN CANADA
STRATEGY CREATIVE REPORT CARD 2025 – #44 ART DIRECTOR IN CANADA
STRATEGY CREATIVE REPORT CARD 2024 – #47 ART DIRECTOR IN CANADA
CANNES LIONS | SILVER | Outdoor: Transit | Kitkat Security Detail
CANNES LIONS | BRONZE | Brand Experience & Activation: Guerilla Marketing & Stunts | Kitkat Security Detail
CANNES LIONS | BRONZE | PR: Real-time Response | Heinz - #FindTheKetchupBoatGuy
CANNES LIONS | SHORTLIST | Brand Experience & Activation: Consumer Goods | Kitkat Security Detail
CANNES LIONS | SHORTLIST | Brand Experience & Activation: Breakthrough on a Budget | Kitkat Security Detail
CANNES LIONS | SHORTLIST | PR: Breakthrough On A Budget | Heinz - #FindTheKetchupBoatGuy
CANNES LIONS | SHORTLIST | Media: Use of Brand or Product Integration into a Programme or Platform | Heinz - Mustard x Mustard
CANNES LIONS | SHORTLIST | Entertainment: Brand Partnerships, Sponsorships & Collaborations | Heinz - Mustard x Mustard
CANNES LIONS | SHORTLIST | PR: Content Discovery & Amplification | Heinz - Mustard x Mustard
CANNES LIONS | SHORTLIST | Direct: Use of Broadcast | Heinz - Mustard x Mustard
CANNES LIONS | SHORTLIST | Direct: Real-Time Response | Heinz - Mustard x Mustard
CANNES LIONS | SHORTLIST | Direct: Launch/Relaunch | Heinz - Mustard x Mustard
ONE SHOW | BEST OF DISICPLINE | Brand-Side/In-House | Heinz - Mustard x Mustard
ONE SHOW | GOLD | Brand-Side/In-House: Integrated / Omnichannel Campaign | Heinz - Mustard x Mustard
ONE SHOW | SILVER | Brand-Side/In-House: Public Relations | Heinz - Mustard x Mustard
ONE SHOW | SILVER | Brand-Side/In-House: Public Relations | Heinz - #FindTheKetchupBoatGuy
ONE SHOW | SILVER | Social Media: Active Engagement/CTA | Heinz - #FindTheKetchupBoatGuy
ONE SHOW | BRONZE | Social Media: Influencer Marketing / Use of Celebrity | Heinz - Mustard x Mustard
ONE SHOW | BRONZE | Social Media: Social Post/Real-Time Response | Heinz - #FindTheKetchupBoatGuy
ONE SHOW | MERIT | Cultural Driver: Popular Culture Impact | Heinz - Mustard x Mustard
ONE SHOW | MERIT | Cultural Driver: Content at the Speed of Culture | Heinz - Mustard x Mustard
ONE SHOW | MERIT | PR: Current Event Response | Heinz - Mustard x Mustard
ONE SHOW | MERIT | Brand-Side/In-House: Innovation / Use of Media in Brand-Side / In-House | Heinz - Mustard x Mustard
ONE SHOW | MERIT | Social Media: Social Post/Single | Heinz - #FindTheKetchupBoatGuy
ONE SHOW | MERIT | Direct: Social Post/Single | Heinz - #FindTheKetchupBoatGuy
ONE SHOW | MERIT | Brand-Side/In-House: Direct Marketing | Heinz - Run On Heinz
ONE SHOW | MERIT | Brand-Side/In-House: Brand-Side Initiated & Originated Projects | Delimex - Feeding Gamers
D&AD | GRAPHITE PENCIL | Cultural Influence/Collaborations & Partnerships | Mustard x Mustard, Heinz
D&AD | WOOD PENCIL | Entertainment/Use of Talent | Mustard x Mustard, Heinz
D&AD | SHORTLIST | PR: Reactive Response| #FindTheKetchupBoatGuy, Heinz
EFFIES | GOLD | Multicultural | Mustard X Mustard, Heinz
EFFIES | GOLD | Timely Opportunity | Mustard X Mustard, Heinz
EFFIES | BRONZE | Food | Mustard X Mustard, Heinz
CLIOS MUSIC | GRAND CLIO | Branded Content & Collaborations | Mustard x Mustard, Heinz
CLIOS MUSIC | GRAND CLIO | Music Marketing | Mustard x Mustard, Heinz
CLIOS MUSIC | GOLD | Music Marketing: Integrated Campaign | Heinz - Mustard x Mustard
CLIOS MUSIC | GOLD | Music Partnerships, Sponsorships, and Collaborations | Heinz - Mustard x Mustard
CLIOS MUSIC | GOLD | Use of Music In Advertising | Heinz - Mustard x Mustard
CLIOS | SILVER | Direct - Social Media | Heinz - #FindTheKetchupBoatGuy
CLIOS | SHORTLIST | Creative Effectiveness - Multi-Country | Heinz - #FindTheKetchupBoatGuy
CLIOS | SHORTLIST | Digital/Mobile - Real-Time | Heinz - #FindTheKetchupBoatGuy
ADC | BEST OF DISICPLINE | Brand-Side/In-House | Heinz - Mustard x Mustard
ADC | GOLD CUBE | Brand-Side/In-House - Integrated/Series | Heinz - Mustard x Mustard
ADC | GOLD CUBE | Brand-Side/In-House - Innovation/Single or Series | Heinz - Mustard x Mustard
ADC | BRONZE CUBE | Brand-Side/In-House - Advertising / Television / Film / Online Video | Heinz - Mustard x Mustard
ADC | BRONZE CUBE | Interactive - Social Media | Heinz - #FindTheKetchupBoatGuy
ANA IN-HOUSE AWARDS | GRAND CATEGORY WINNER | Branded Content/Small Budget | Heinz - #FindTheKetchupBoatGuy
ANA IN-HOUSE AWARDS | GRAND CATEGORY WINNER | Social Media | Heinz - #FindTheKetchupBoatGuy
ANA IN-HOUSE AWARDS | CATEGORY WINNER | Branded Content/Small Budget | Heinz - Run On Heinz
WEBBY | NOMINEE | Digital Campaign | Heinz - Run on Heinz
WEBBY | NOMINEE | Viral Marketing | Heinz - #FindTheKetchupBoatGuy
WEBBY | NOMINEE | Real-Time Response | Heinz - #FindTheKetchupBoatGuy
WEBBY | NOMINEE | Community Engagement | Heinz - #FindTheKetchupBoatGuy
THE DRUM AWARDS | GOLD | SOCIAL: Data & Insights | Heinz - Run on Heinz
ADCC | SILVER | Creative Effectiveness in Advertising | Heinz - #FindTheKetchupBoatGuy
ADCC | SILVER | Interactive Narrative | Heinz - #FindTheKetchupBoatGuy
ADCC | SILVER | Social Media | Heinz - #FindTheKetchupBoatGuy
ADCC | BRONZE | Direct - Digital & Online | Delimex - Feeding Gamers
ADCC | BRONZE | Experiential | Delimex - Feeding Gamers
APPLIED ARTS | WINNER | Experiential/Digital Engagement | Heinz - #FindTheKetchupBoatGuy
COMMUNICATION ARTS | WINNER | Non-Traditional Advertising | Heinz - #FindTheKetchupBoatGuy
COMMUNICATION ARTS | WINNER | Digital Advertising | Delimex - Feeding Gamers
COMMUNICATION ARTS | 2x SHORTLIST | Heinz - #FindTheKetchupBoatGuy
LONDON INTERNATIONAL AWARDS (LIA) |GOLD | Partnership & Collaboration | Heinz - Mustard x Mustard
LONDON INTERNATIONAL AWARDS (LIA) |GOLD | Best Use of Strategic Partnership | Heinz - Mustard x Mustard
LONDON INTERNATIONAL AWARDS (LIA) |GOLD | Food and Beverage | Heinz - Mustard x Mustard
LONDON INTERNATIONAL AWARDS (LIA) |FINALIST | Digital: Viral | Heinz - #FindTheKetchupBoatGuy
NY FESTIVALS ADVERTISING AWARDS | GOLD | PR: Best Use: Small Budget/Big Idea | Heinz - #FindTheKetchupBoatGuy
NY FESTIVALS ADVERTISING AWARDS | GOLD | PR: Best Use: Real-Time Response | Heinz - #FindTheKetchupBoatGuy
NY FESTIVALS ADVERTISING AWARDS | SILVER | PR: Best Use: Community Building | Heinz - #FindTheKetchupBoatGuy
NY FESTIVALS ADVERTISING AWARDS | SILVER | PR: Best Use: Earned Media | Heinz - #FindTheKetchupBoatGuy
NY FESTIVALS ADVERTISING AWARDS | SILVER | PR: Best Use: Social Media | Heinz - #FindTheKetchupBoatGuy
NY FESTIVALS ADVERTISING AWARDS | SILVER | Gamification | Delimex - Feeding Gamers
NY FESTIVALS ADVERTISING AWARDS | FINALIST | PR: Best Use: Effectiveness | Heinz - #FindTheKetchupBoatGuy
NY FESTIVALS ADVERTISING AWARDS | FINALIST | Best Use: Low Budget | Delimex - Feeding Gamers
NY FESTIVALS ADVERTISING AWARDS | FINALIST | Best Use: Guerilla | Delimex - Feeding Gamers
NY FESTIVALS ADVERTISING AWARDS | SHORTLIST | Direct: Best Use: Small Budget/Big Idea | Delimex - Feeding Gamers
NY FESTIVALS ADVERTISING AWARDS | SHORTLIST | Avant-Garde/Innovative: Small Budget/Big Idea | Delimex - Feeding Gamers
NY FESTIVALS ADVERTISING AWARDS | SHORTLIST | Activation & Engagement: Best Use: Small Budget/Big Idea | Delimex - Feeding Gamers
NY FESTIVALS ADVERTISING AWARDS | SHORTLIST | Social Media & Influencer: Best Use: Real-Time Response | Heinz - #FindTheKetchupBoatGuy
NY FESTIVALS ADVERTISING AWARDS | SHORTLIST | Social Media & Influencer: Best Use: Small Budget/Big Idea | Heinz - #FindTheKetchupBoatGuy
NY FESTIVALS ADVERTISING AWARDS | SHORTLIST | Social Media & Influencer: Best Use: Viral | Heinz - #FindTheKetchupBoatGuy
ATOMIC AWARDS | SILVER | AToMiC PR | Heinz - #FindTheKetchupBoatGuy
ATOMIC AWARDS | SILVER | AToMiC ROI | Heinz - #FindTheKetchupBoatGuy
ATOMIC AWARDS | SILVER | AToMiC Social | Heinz - #FindTheKetchupBoatGuy
ATOMIC AWARDS | BRONZE | Best Digital Engagement | Heinz - #FindTheKetchupBoatGuy
ATOMIC AWARDS | SILVER | Digital Brand Experience | Delimex - Feeding Gamers
ATOMIC AWARDS | BRONZE | Niche Targeting | Delimex - Feeding Gamers
MARKETING AWARDS | GOLD | Digital Games | Delimex - Feeding Gamers
MARKETING AWARDS | SILVER | Best in Direct | Delimex - Feeding Gamers
MARKETING AWARDS | 2x SHORTLIST | Delimex - Feeding Gamers
MARKETING AWARDS | SILVER | Social Media | #FindTheKetchupBoatGuy, Heinz
MARKETING AWARDS | MERIT | Apps/Mobile | Run on Heinz
MARKETING AWARDS | 2x SHORTLIST | #FindTheKetchupBoatGuy, Heinz
SHORTY AWARDS | CATEGORY WINNER | Creative Use of Technology | Run on Heinz
SHORTY AWARDS | CATEGORY WINNER | Call to Action | #FindTheKetchupBoatGuy
SHORTY AWARDS | CATEGORY WINNER | User-Generated Content | #FindTheKetchupBoatGuy
SHORTY AWARDS | CATEGORY WINNER |Gamification + Audience Honor | Feeding Gamers
SHORTY AWARDS | GOLD | Insights & Trends | Run on Heinz
SHORTY AWARDS | GOLD | Real-Time Response | #FindTheKetchupBoatGuy, Heinz
SHORTY AWARDS | BRONZE | Earned Media | #FindTheKetchupBoatGuy, Heinz
SHORTY AWARDS | FINALIST | Earned | Run on Heinz
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