Delimex - Feeding Gamers
ONE SHOW: MERIT | 5x SHORTLIST
MARKETING AWARDS: GOLD - GAMES | SILVER - BEST IN DIRECT
How do you authentically tell gamers you have the perfect food to fuel their wins when they never look away from their screens? Well, in gamer talk, “feeding” is the act of dying repeatedly in online games, serving the enemy free points and easy victories.
To show gamers that Delimex makes the perfect food to fuel their wins, we hung out at taco trucks and kitchens in the year’s biggest game launches to feed players free kills and real taquitos.




Agency: The Kitchen
ECD: Simon Au
CD: Damon Crate
CW: Sean Kinton