Heinz - Run On Heinz
ONE SHOW - MERIT
ANA IN-HOUSE AWARDS - CATEGORY WINNER
Long-distance runners were replacing expensive running gels with Heinz ketchup packets. We wanted to celebrate this unconventional behavior and recognize the runners who sprint on our sauce.
So we tapped into another quirky thing runners do — making GPS art out of their runs — to create the first running routes (keystone-shaped, of course) that lead you to Heinz.
We launched the campaign with a Nike-inspired film.
Agency: The Kitchen
ECD: Simon Au
CD: Dan Szczepanek
CW: Sean Kinton
Film Credits
Director: Arman Sadrzadeh
Co-director, Writer: Sean Kinton Producer: Gabs Santos
Director of Photography: Renzo Sunga
1st AC: Cam Moffitt
2nd AC: Daniyal Shah
Key Grip: David Grif
Gaffer: Dexter Calleja
PA: Bo Urbina
Editor: Daniyal Shah
Colour: Clinton Homuth, Artjail VFX Supervisor: Daniel Corrigan Talent: Deanne Wint, Patrick Perez, Wincci Zhou
Rentals: IBUKI Rentals